About Me

A creative looking to expand my craft and solve the complex problems of the world

My name is Andrew (Andy) Reff and I am a full-stack product designer specializing in responsive app/web design, as well as mobile applications. I’ve spent over 12+ years professionally helping lead and collaborate with teams and companies to solve complex problems across various industries in B2C, B2B, SaaS, and E-Commerce.

Through my experience, I’ve become a trusted resource and contributor in leading, collaborating and executing the bridge between UI/UX, project management as well as development to help execute results for the end-users.

I have worked in a variety of industries and companies ranging from the first 5 employees at a startup, all the way to corporate level. I am currently employed as a Sr. UI/UX designer and love delivering well crafted, beautiful and intuitive products across multiple platforms that users love!

When I’m not working on beautiful interfaces, I love finding new music, trying to shave a few strokes off my golf game and of course spending time with my beautiful wife and pup!

02
process

How I get results

While working as part of a team or me individually, crafting authentic, engaging & effective user experiences through Design Thinking framework helps myself or the team I am part of approach every project and complex problems and deliver results beyond user expectations.

Understand
Explore
materialize
empathize
Start with research to understand who the user is and what their needs are.
define
Connect the data and research to understand where we can bring value to the user.
ideate
Generate a range of creative ideas and approaches to solve the problem.
prototype
Start using visual elements to build a real usable prototype.
test
Get prototypes into the hands of our users and receive feedback and iterate
implement
Bring the vision to life!
03
experience

Been around the web

Through-out my career, I've had the opportunity to work with and for some great companies and learn a lot of new things from various industries. Below are the companies and industries I've had the pleasure to be part of.

Weblink
UI/UX Designer & Developer
Weblink
Feb 2008 - Nov 2008
Mediasauce
UI/UX Developer
Mediasauce
Dec 2008 - Aug 2010
Slingshot SEO
UI/UX Developer
Slingshot SEO
Aug 2010 - Apr 2011
Finishline
UI/UX Designer
Finishline
Apr 2011 - May 2013
DriveCentric
Ui/UX Designer/Creative Director
DriveCentric
May 2013 - Sept 2018
Allegion
Sr. Designer
Allegion
Oct 2018 - Sept 2019
Encamp
Sr. UX Designer
Encamp
Sept 2019 - Jan 2020
Lowe’s
Sr. User Experience Designer
Lowe’s
Mar 2020 - Current
04
skillset

My skill & Talents

My passion for design started well over 20+ years ago and through the time I’ve also acquired many other skilled and mastered them in order to continue to progress my craft forward. Every day I thrive to continue to learn more and continue to add to this list.

Strengths

Researching and finding the best path forward for a given obstacle, turning ideas from a user/stakeholder and turning it into a beautiful UI, breaking down complex problems into digestible and obtainable objectives.

Roles I’ve Been

Product Designer, UX Researcher, Front End Developer, VP Operations, Human Resources.

Expertise

Creative/Art Direction, User Experience Research, User Experience, Web Design, Interface & Interaction Design, Mobile App Design.

Toolbox

Figma, Sketch App/Cloud, InVision, Adobe Suite, Zeplin, Affinity Designer.

What I love

Design Thinking, Understanding users need & finding elegant and powerful solutions, Designing beautiful interfaces, Bridging the gap between design and development, building design systems