A creative looking to expand my craft and solve the complex problems of the world

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My name is Andrew (Andy) Reff and I am a full-stack product designer specializing in responsive app/web design, as well as mobile applications. I’ve spent over 12+ years professionally helping lead and collaborate with teams and companies to solve complex problems across various industries in B2C, B2B, SaaS, and E-Commerce.

Through my experience, I’ve become a trusted resource and contributor in leading, collaborating and executing the bridge between UI/UX, project management as well as development to help execute results for the end-users.

I have worked in a variety of industries and companies ranging from the first 5 employees at a startup, all the way to the corporate level. I am currently employed as a Sr. UI/UX designer and love delivering well crafted, beautiful, and intuitive products across multiple platforms that users love!

When I’m not working on beautiful interfaces, I love finding new music, trying to shave a few strokes off my golf game and of course spending time with my beautiful wife and pup!

Career History

My career history has allowed me to completed work in a variety of industries.

  • Sr. Product Designer
    Lowe’sMar 2020 - Current
  • Sr. UX Designer
    EncampSept 2019 - Jan 2020
  • Sr. Designer
    AllegionOct 2018 - Sept 2019
  • UI/UX Designer/Creative Director
    DriveCentricMay 2013 - Sept 2018
  • UI/UX Designer
    FinishlineApr 2011 - May 2013
  • UI/UX Developer
    Slingshot SEOAug 2010 - Apr 2011
  • UI/UX Developer
    MediasauceDec 2008 - Aug 2010
  • UI/UX Designer & Developer
    WeblinkFeb 2008 - Nov 2008

Skillset

My obsession with all things digital creates a unique and diverse skillset.

  • Strengths
    Researching and finding the best path forward for a given obstacle, turning ideas from a user/stakeholder and turning it into a beautiful UI, breaking down complex problems into digestible and obtainable objectives.
  • Roles
    Product Designer, UX Researcher, Front End Developer, VP Operations, Human Resources.
  • Expertise
    Creative/Art Direction, User Experience Research, User Experience, Web Design, Interface & Interaction Design, Mobile App Design.
  • Toolbox
    Figma, Sketch App/Cloud, InVision, Adobe Suite, Zeplin, Affinity Designer.
  • What I Love
    Design Thinking, Understanding users need & finding elegant and powerful solutions, Designing beautiful interfaces, Bridging the gap between design and development, building design systems