Crafting Andy Reff - Lead Product Designer

lasting stories

My Story

I’m Andy, and it’s great to meet you all! As a Lead Product Designer based in Charlotte, North Carolina, I have a genuine enthusiasm for creating user experiences that not only address real-life challenges but also add a bit of joy to everyday activities.

Throughout my career, I’ve had the privilege of working on a variety of projects across different platforms. From designing user-friendly mobile apps to developing comprehensive web platforms, my focus has always been on understanding what users need. I believe that design goes beyond superficial looks; it’s about diving deep into the user experience to craft solutions that are intuitive, accessible, and downright enjoyable to interact with.

At the core of my work philosophy are three key principles: empathy, collaboration, and innovation. I prioritize empathy because I think understanding the user’s perspective is crucial in developing products that truly resonate with them. Collaboration is equally important—I love working with diverse teams to blend different ideas and skills, which often leads to creative breakthroughs. And of course, innovation keeps everything exciting; by staying open to new technologies and design methodologies, we can create unique and impactful experiences.

In my downtime, I really enjoy getting outside and practicing my golf game—though I must admit, I’m still on a journey to shave off those extra strokes! Spending quality time with my wonderful wife and our playful dog is also a highlight of my day-to-day life. I cherish these moments as they bring so much joy and balance. Additionally, I’m always eager to learn more, whether it’s through reading interesting books or keeping up with the latest trends in technology and design. Continuous learning fuels my creativity and enhances my work.

Thank you for taking a moment to get to know me a little better. I really look forward to connecting with all of you and exploring potential collaborations in the future!

My Experience

  • Lowe’s

    Lead Product Designer

    Mar 2020 - Current
  • Encamp

    Sr. UX Designer

    Sept 2019 - Jan 2020
  • Allegion

    Sr. Designer

    Oct 2018 - Sept 2019
  • DriveCentric

    UI/UX Designer/Creative Director

    May 2013 - Sept 2018
  • Finishline

    UI/UX Designer

    Apr 2011 - May 2013
  • Slingshot SEO

    UI/UX Developer

    Aug 2010 - Apr 2011
  • Mediasauce

    UI/UX Developer

    Dec 2008 - Aug 2010
  • Weblink

    UI/UX Designer & Developer

    Feb 2008 - Nov 2008
  • Desktop Doctors

    Web Design & Development Manager

    Jun 2006 - Apr 2008
  • Town Financial Corporation

    Web Developer

    Sep 2002 - Jun 2008

Skillset

  • Visual Design and Concepting
    I am dedicated to the process of simplifying complex challenges and transforming them into intuitive, user-friendly solutions. My expertise lies in the development of visually appealing and highly functional user interfaces that are meticulously designed to align with clients' objectives and support the attainment of their business goals.
  • Design Systems
    I possess a strong enthusiasm for simplifying intricate problems and translating them into intuitive, user-centered experiences. My expertise lies in developing visually engaging and highly functional user interfaces that are meticulously crafted to address client requirements and fulfill their business objectives.
  • Product Design
    I am confident in how product design empowers us to harness user insights in creating products that successfully address real-world challenges while delivering significant value to users. I actively collaborate with cross-functional teams, including engineers and business strategists, to identify user needs, develop innovative design concepts, and fine-tune product designs through rigorous testing and iteration.
App Design
Web Design
Prototyping
Brand Guidelines
Figma

Worked With