About
Andy Reff, also Andrew Reff, is a Lead Product Designer at Lowe’s in Charlotte, North Carolina, working on agentic commerce, AI UX and design systems.
Still curious. Always.
Andrew Reff. Andy, to most people.
Twenty-plus years. Still looking closer.
Working across design and front-end development taught me how an idea becomes a real experience.
My work has connected brand and product, helped establish a shared language across enterprise applications, and built foundations for teams to grow.
A full life. A better eye.
Home is where my beautiful wife and our pup are! Weekends start with wake-up boops from the pup, followed by a good ol’ Americano to get the brain going. Shortly after that, she knows it’s time to head to the park for some playtime.
I’m endlessly excited and curious about what’s next, not just in design, but in technology and how things are built. I tend to dig deeper into things than I probably should, but that’s just my curiosity taking over. And even after 20 years, I still get just as excited when a well-crafted experience comes together.
When I’m not pushing pixels, you might find me on a golf course or in the world of Minecraft. Yes, you heard that right. I LOVE playing Minecraft. There’s something about starting with nothing, building whatever comes to mind, and watching it all take shape, block by block. It’s the nerd side of me, and I’m not sorry about it. And if you’ve been paying attention, you might have noticed a little Minecraft has found its way into this site, too.
A few chapters. One through-line.
Lowe’s
2020 — Now. Senior Product Designer → Lead Product Designer.
Today the work connects customers, associates, platforms, and teams. From HomeCare+ and loyalty to Mylow, Lowe’s agentic AI shopping advisor, I help turn complex journeys into experiences people can use with confidence.
Featured in: Mylow, HomeCare+, Loyalty, Badges.
Encamp
2019 — 2020. Senior UX Designer · Contract.
At an environmental compliance startup, I built a design system from the ground up and helped the team grow through onboarding and design operations.
Allegion
2018 — 2019. Senior Designer · Contract.
The challenge grew beyond a single application: one digital language across a portfolio of security brands. That foundation carried into Overtur and Access Management.
Featured in: Phoenix, Access Management, Overtur.
DriveCentric
2013 — 2018. Creative Director / UX Lead.
As the founding design leader, I shaped the brand and the product together. Customer conversations, sales workflows, and a reusable system became parts of one coherent platform.
Featured in: DriveCentric.
Agencies, startups & Finish Line
2002 — 2013. Designer & Developer.
Six roles across agencies and startups, each one adding another way to understand the problem.
andrewreff.com