Ask first.Shop second.

Make getting help with a home project feel less like searching a catalog and more like asking someone who knows.

Lowe's / Mylow

My role
Lead Product Designer
In collaboration
2 Designers, 3 PMs, 8 Engineers
Timeframe
April 2025 – ongoing

The problem

Home improvement is a knowledge problem before it is a shopping problem. Most customers don’t know what to search for yet.

The decision

Ask before you answer. Start with what the customer is trying to do, and let the products follow.

What shipped

Mylow, Lowe’s AI home improvement assistant, on the product pages and in the store.

What changed

A customer can explain what they’re trying to do, and Lowe’s helps them figure out what they need.

What I carry forward

Nobody should have to learn how to talk to an AI before it helps them.

The decision

One decision:ask before you answer.

Start with the problem, not the prompt.

A blank chat box is intimidating. Starting points shaped like real home improvement needs show what Mylow can do.

Ask before you answer.

The right advice depends on the project, the home and the person. Short follow-up questions gather that context one step at a time, and each one makes the next response more relevant.

End with something to do.

Advice alone isn’t enough. Products appear inside the guidance, with the reason they fit, so the conversation ends in a next step and not in another search.

Connected moments
  1. Question
  2. Understand
  3. Clarify
  4. Recommend
  5. Act

A closer look

Four moments in the product, as it is today.

Mylow on lowes.com in September 2026, from Andy’s own account, and Mylow In Store on the phone

Lowes.com with the Mylow panel open on the right. “Good morning, Andy. What are you working on today?” Under it, three ways in: Upload Image, Voice Chat and Lowe’s Credit; then Recent Orders with a pickup and a shipment; then “Pick up where you left off” with two earlier conversations.

It starts

  • A way in before a word is typedA photo, a voice, an account question: the first move is offered, so the customer never faces an empty box.
  • It knows where you areRecent orders sit inside the conversation. The context is already there, so nobody has to explain themselves.
  • A conversation resumesThe last two projects wait at the bottom. Help for a home is rarely one question long.
The same panel a moment after the customer sent “Show me top rated lawn mowers”. The message has a check beside it, a line above offers a copy of the transcript, and under it Mylow says “Thinking”.

It thinks

  • Received, and said soA check beside the question. The customer knows it landed before anything comes back.
  • The wait has a nameIt says “Thinking” instead of going quiet. A named wait is one people are willing to sit through.
  • The record is offered firstA copy of the transcript is on offer before the answer arrives, so nothing said here is lost.
Mylow’s reply: three top-rated lawn mowers, each named with what it is and its star rating and review count, then product cards with price, savings, stock, pickup and delivery, an Add to Cart button and a View Details link. A voice button glows in the composer.

It answers

  • Every pick carries its reasonEach mower is named with what it is for, its rating and how many reviews stand behind it. The evidence arrives with the advice.
  • The facts a decision needsPrice, what you save, whether it is in stock, pickup or delivery: on the card, not three clicks away.
  • Shop without leaving the answerAdd to cart, or read the details. The conversation is the aisle.

A limit, said plainly: the first two products shown were not in stock at the store that day. The screenshot is as it was, not tidied.

Four phone screens of Mylow In Store: a lock-screen card that welcomes the customer to their store with the map, a code, the scanner and voice; the store map with three Ask Mylow prompts; the camera over a range’s price tag; and the scan’s answer, the range with its rating, and “Scan another item”.

In the store

  • It meets you at the doorA card on the lock screen when the customer walks in: the map, a code, the scanner and voice, one tap each.
  • The map can be askedOn the store map, three ways to start: seasonal maintenance, deals for this customer, or anything at all.
  • A price tag becomes an answerScan the tag on the shelf and the product comes back with its rating, and the offer to scan the next one.

The challenge

The customer was doing the translating.

People arrive with a photo of something broken, a symptom without a diagnosis, or a project they have never attempted. Ecommerce works once you know what you want. Most customers don’t yet, and the store’s language of categories and part names stands between them and the answer.

Deciding how an assistant should behave.

As a Lead Product Designer on Mylow, Lowe’s AI-powered home improvement assistant, I worked with product and engineering to turn generative AI into something useful, understandable and recognizably Lowe’s. Much of the work wasn’t screens. It was deciding how an assistant should behave: when to ask, when to answer, when to show a product, and what to do when the customer changes direction.

  • A standard for a good response: scannable, actionable, in context, easy to continue
  • A designed behavior for each moment a conversation goes sideways: a vague question, several valid answers, a change of direction

What changed

From a search box to a conversation.

Evidence and limits

Expertise, at the moment of doubt.

Lowe’s has always been known for home improvement expertise. Mylow puts that expertise into the digital experience at the moment a customer is unsure. The value is designed to follow the customer: less uncertainty, more confidence in what they choose, and a shorter path from question to action.

  • What the experience does

    Starts from what the customer is trying to do, not a search term; brings products into the answer with the reason they fit; leaves a next step on the screen. These are capabilities, not measured effects.

  • What I can’t say

    Whether it worked in numbers. I work at Lowe’s, and Mylow’s figures are confidential; this case describes what the design is meant to change.

As announced by Lowe’sPress release: Lowe’s launches Mylow (March 5, 2025)Lowe’s newsroom: Meet MylowLowes.com: AI at Lowe’s

What’s next

Assistance that disappears into the experience.

Where this goes is not a bigger chatbot, but assistance wherever understanding a customer’s intent makes the experience more helpful. Home improvement isn’t naturally text, either: often the easiest way to explain a problem is to show it.

Another perspective

HomeCare+

Turn home maintenance from something homeowners react to into a relationship they rely on — guided, proactive, and built to grow with them over time.

Explore the project