Lowe’s / Badges

Small achievements. Lasting connections.

Families loved the in-store workshops, but the badges stayed in the store.

My role
Lead Product Designer
In collaboration
1 Designer, 1 PM, 4 Engineers
Timeframe
June – September 2025

One decision: a profile for every participant, with consent.

Connect the person to the progress.

I designed participant profiles, household consent, and profile selection within workshop registration.

Connected moments

  1. Profile
  2. Consent
  3. Register
  4. Attend
  5. Earn
  6. Progress

A closer look

The Badges page: a Profiles row with Susie marked Primary, Jake marked Kid, and an Add a Kid tile; Jake’s Builder Status track from Mini Builder at 1 to Sr Builder at 12+, a hammer at 1; then Kids Club Badges with Birdhouse earned on 01/14/2026 and four locked badges with Learn More links.
A profile each
The same page for a child with no badges yet: the Builder Status track at 1, a banner asking if they are ready for the Senior Builder badge, and a dashed empty panel that says Digital Badges Coming Soon with a View Upcoming Workshops button; under it, How to earn badges.
Before the first
A fuller collection: five workshop badges each with the date it was earned; Achievements with Jr. Builder earned and Sr. Builder locked; and a MrBeast Kids Workshops group with a note that badges from those workshops do not count toward Senior Builder status.
A collection
Three mobile web screens of the Badges page: the primary member’s view with zero badges and zero milestones, a child’s page with the first badge earned and eleven to go, and a Senior Builder’s page with a full collection.
On a phone

Badges that stayed in the store.

Lowe’s hands-on workshops had a devoted in-store following, but no digital way to register an individual participant, track attendance or recognize milestones. Without participant profiles created with household consent, digital badges couldn’t scale.

Playful, and careful with data.

I worked with the loyalty and enterprise platform teams to design the Profile and Digital Badge experience. It had to be playful for families, careful with their data, and built to grow.

  • Participant profile creation inside the rewards platform
  • Consent flows for household approval
  • Profile selection in workshop registration
  • Digital badges with empty and earned states
  • A foundation for milestone tracking and progression tiers
  • Input to the longer-term gamification and loyalty strategy
The Badges page for a family with ten profiles, Jake selected, his Builder Status at 1, and the Kids Club Badges panel in its empty state: Digital Badges Coming Soon, with a View Upcoming Workshops button.
Before the first badge: a child’s page with the road drawn and the empty state pointing at the workshops.
The Badges page with Susie as Primary, Jake as Kid and an Add a Kid tile; Jake’s first badge, Birdhouse, earned on 01/14/2026, with the rest locked and a Learn More link under each.
The first badge earned, with its date; every locked badge links to the workshop that earns it.
A full collection: Jake at Mini Builder with four to go, five workshop badges each dated, Jr. Builder earned and Sr. Builder locked, and the MrBeast Kids Workshops group with its note that those badges do not count toward Senior Builder status.
A collection, months in: dated workshop badges, milestones earned and locked, and the note about which workshops count.
The primary member’s own view: Susie selected, zero badges earned and zero milestones, and a Member Badges panel that says Coming Soon with a link to Member Deals and Discounts.
The primary member’s own page: honest zeros, and member badges still to come.

From a household to each participant.

What was observed after launch.

A badge earned in a workshop now belongs to a person rather than a household, and it follows them home. That is the change everything below was built to make.

What shipped
Individual participant profiles inside the rewards platform, consent flows for household approval, profile selection in workshop registration, and digital badges with empty and earned states.
What was observed
The team’s read of the first week: quick adoption and a high registration rate.
What I can’t say
The numbers behind that. I work at Lowe’s, and they are confidential.

Badges beyond the workshop.

I see it becoming a family-centered program that takes digital badges to new events and activities, adds recognition for progress, and gives several generations a reason to come back.

Ask about Badges

Why does consent come first?Who does a badge belong to now?How did the first week go?