All projectsLowe's / Badges

Small achievements. Lasting connections.

Families loved the in-store workshops, but the badges stayed in the store.

My role
Lead Product Designer
In collaboration
1 Designer, 1 PM, 4 Engineers
Timeframe
June – September 2025
Focus
Loyalty · Service Design
Published project overview · Lowe's
The challenge

Badges that stayed in the store.

Lowe’s hands-on workshops had a devoted in-store following, but no digital way to register an individual participant, track attendance or recognize milestones. Without participant profiles created with household consent, digital badges couldn’t scale.

The approach

Playful, and careful with data.

I worked with the loyalty and enterprise platform teams to design the Profile and Digital Badge experience. It had to be playful for families, careful with their data, and built to grow.

  • Participant profile creation inside the rewards platform
  • Consent flows for household approval
  • Profile selection in workshop registration
  • Digital badges with empty and earned states
  • A foundation for milestone tracking and progression tiers
  • Input to the longer-term gamification and loyalty strategy
What changed

From a household to each participant.

Registration happened at the household level through the rewards account. Participants earned physical badges in store, with no individual profile and nothing connecting workshops to the wider loyalty platform.

Families can create individual participant profiles, register directly for workshops and track earned badges digitally. In-store participation now has a lasting digital home.

Evidence and limits

What was observed after launch.

A badge earned in a workshop now belongs to a person rather than a household, and it follows them home. That is the change everything below was built to make.

What shipped

Individual participant profiles inside the rewards platform, consent flows for household approval, profile selection in workshop registration, and digital badges with empty and earned states.

What was observed

The team’s read of the first week: quick adoption and a high registration rate.

What I can’t say

The numbers behind that. I work at Lowe’s, and they are confidential.

What’s next

Where I see it going.

A family-centered program that takes digital badges to new events and activities, adds recognition for progress, and gives several generations a reason to come back.

The principle I carry forward

Playful can still be careful: consent first, delight second.